Del Taco May Revert Back to 'Old School' Colors

An attempt to rebrand with bolder colors didn't work so well in San Juan Capistrano.

Upper photos, how Del Taco in San Juan Capistrano used to look. Middle, how it looks today. Bottom, a slightly toned down palette proposed. Patch file photos, graphic courtesy of the city of San Juan Capistrano.
Upper photos, how Del Taco in San Juan Capistrano used to look. Middle, how it looks today. Bottom, a slightly toned down palette proposed. Patch file photos, graphic courtesy of the city of San Juan Capistrano.

While the rest of the Del Taco chain went bold in its new color scheme last year, San Juan Capistrano’s Del Taco may go old school and revert back to the way it was.

About a year ago, the fast food restaurant began a rebranding that included a fresh coat of brightly colored paint chain-wide. However, officials forgot to get city permission first.

In June, the restaurant tried to get approval for their rogue color palette, including what some city officials called sour apple” green and “Chinese red.” It didn’t fly.

A new color scheme was proposed in September, but the Planning Commission only liked it a little better.

Del Taco is back before the Planning Commission on Tuesday, but it doesn’t have any new ideas. Officials have suggested the city approve the existing colors or the plans submitted in fall.

If neither of those options work, restaurant representatives are willing to go back to how it was before the startling change.

“[W]e went back to our design team to ask for an additional set of alternative colors. After careful review of alternative color schemes, our design team concluded that they could not come up with alternative colors that would satisfy the commission while also maintaining the integrity of Del Taco's new design and color schemes,” wrote Mark Raber, who works in the facilities department for Del Taco.

Staff is recommending the Planning Commission deny both the new color scheme as it exists today and the September proposal, reverting back to the old colors. The restaurant will have until March 31 to make the changes.

The Planning Commission meets at 6:30 p.m. Tuesday at City Hall, 32400 Paseo Adelanto, San Juan Capistrano.

bill odel January 10, 2014 at 03:22 PM
No business goes well in SJC. This city and those who dictate what is allowed are stupid business people. Del Taco looks great with its new colors. Sad that Del Taco can have a national brand, but only SJC won't allow it. This should tell you something about how bad the city and its "leaders" are in SJC to business.
wschrimp January 10, 2014 at 04:28 PM
It's a real shame. Once again, this city proves just how anti business it truly is. So fine, let them return to the colors that they had previously those great super bright neon colors (that really blends with the community, NOT). The new colors are fine, leave the business alone.
Jonathan Volzke January 10, 2014 at 05:13 PM
Another Clint Worthington/Common Sense complaint against business in town. I hope they appeal to the City Council and get approval to leave it as it is.
Clint Worthington January 10, 2014 at 10:43 PM
Jonathan Volzke, wrong again. The Planning Commission approved the project and Del taco chose to change what was approved by the Planning Commission. It is unfortunate that you promote designing and building other than what was approved by the Planning Commission.
Eric Bergstrom January 11, 2014 at 09:33 AM
The current colors are really a great combination. It's silly to make them revert back to a 1970's color scheme. Why would anybody think living in a vacuum and forbidding any creative deviations would be a good thing?
Diana Crandall January 11, 2014 at 11:37 AM
The first time I saw the Del Taco buildings new colors, I automatically thought it had changed to a Chinese themed restaurant. I have seen the new colors in several other towns and there are variations in tone and shade. San Juan is making a mild attempt to adher to it's historical beginnings. There is something to be said about retaining a town's character.
Tornado Johnson January 11, 2014 at 12:44 PM
I thought the exact same thing. What is wrong with having the new entrance to our town adhere to the historical requirements that we have in our town? This is our town, our rules.
bill odel January 14, 2014 at 05:02 PM
Jonathon, you wrote Clint Worthington and Common Sence in the same sentence. Now that is funny.
Tornado Johnson January 15, 2014 at 03:05 AM
bill, you have Common Sense spelled incorrectly.


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