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Rancho MV: A Sign of Things to Come

The developer of the 14,000-home project just east of San Juan Capistrano is experimenting with signage along Ortega Highway.

EDITOR'S NOTE: Updated at 4:38 p.m. to add information that the temporary sign is scheduled for removal Wednesday.

It’s a sign that development is humming along at the Rancho Mission Viejo project – literally.

The builder, working on the county’s last mega-development, erected a sign along Ortega Highway this week. just east of San Juan Capistrano.

“These are mock monuments or signs – we are testing them for design, dimensions and placement, said Diane Gaynor, a spokeswoman for the Ranch.

Indeed, the sign gives the appearance of being made of stone, but a closer look reveals it’s made of wood. It has a photo of a sturdier sign imposed on it.

“We’ve done this in all of the Rancho Mission Viejo communities … certainly Rancho Santa Margarita, Las Flores and Ladera Ranch. In the past, the locations for possible placement were not yet open to the public, since the roads were being constructed, so the monument or signage testing was done out of public review,” Gaynor said.

The clearly visible Ortega Highway signage will be down by Wednesday, Gaynor added.

An “internal review will commence on the design, dimensions and placement, and then new signs will be created, reviewed internally and ultimately, permitted with the county (if they fall within the county right-of-way) and then fabricated and installed,” she said.    

Shripathi Kamath July 18, 2012 at 04:08 PM
"[T]he sign gives the appearance of being made of stone, but a closer look reveals it’s made of wood. It has a photo of a sturdier sign imposed on it." How big is this sign that looks like stone, is wood, and has a photo of a sturdier sign (sturdiness in a photograph, really?) *imposed* on it? More importantly, who is the neo-cubist that indulged in this clever recursion?
Panglonymous July 18, 2012 at 10:39 PM
That sign reminds me of my first wife. A little warmer, maybe.

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