San Juan Capo Economy Looking Rosy

Retail sales are way up year-over-year.

Retails sales are up 17 percent year-over-year in San Juan Capistrano.

That’s the report the City Council heard Tuesday.

The city far outperformed retail sales statewide, which only rose 6.8 percent for the same one-year period ending Sept. 30, 2012, the most recent figures available, said Cindy Russell, the city’s chief financial officer.

Even taking a more regional look, coastal Southern California, from Santa Barbara to San Diego, only had an increase of 6.3 percent in the past year, Russell said.

Breaking it down by sector, sales at local department stores climbed the highest, 53.6 percent in a year, Russell’s report shows. New car sales were up 20.9 percent on the year, general retail 28.5 percent  and sales at local gas stations rose 12.5 percent.

The numbers were part of an update on the city’s budget. Because the city receives a good portion of its funds from sales tax, as well as property taxes and building permits, the city budget becomes a good barometer of the local economy.

Because of construction at two housing developments – Valinda near San Juan Hills High and Campanilla at San Juan Hills – the issuance of building permits is also way up, Russell said.

So far, there have been 73 single family home building permits pulled this fiscal year, which began in July and ends June 30, Russell said. Last year at this time, there were nine.

With a new hotel now online for a full year, revenues from the city’s “transient occupancy tax” are performing exactly as city officials expected, bringing in more than $300,000 so far.

Clint Worthington February 21, 2013 at 02:59 AM
It takes all of the "transient occupancy tax" to pay the average wages of two city utility department employees. What is wrong with that picture?
jim capistrano February 21, 2013 at 04:44 PM
...must be because of that fine auto parts store...or all the second-hand outlets on Camino Capistrano...
Buy My Bikes February 21, 2013 at 07:54 PM
Stop dissen San Juan we are doing what we can! Maybe Sugar would get you more than Salt! This is the best town South of Santa Barbra ! Put all your efforts to bring the Swallows back! That will give everybody plenty of positive things to do!!!
jim capistrano February 21, 2013 at 08:37 PM
The point is....is that San Juan has the weakest retail in Orange County...if not San Diego and possibly L.A. County also. The City Council is an impediment to new businesses because it believes it "knows best"...yet look at any city surrounding San Juan...better stores...better restaurants...better entertainment venues. Thank god The Swallows Inn was grandfathered in...or even they would have moved to Doheny Beach.
Clint Worthington February 21, 2013 at 08:44 PM
Jim, I am sorry that you feel that is ok for the average employee of the utility department to make over $100,000.00 a year. That is a pretty good chunk of change. At what point in time, is enough enough? Is it when the finance department makes a three million dollar error in accounting? Or is it when 200 people on the average have their water turned off each month? Currently, on the average 81 people have their water turned off each month because they cannot afford to pay for it. You are right, San Juan is a great town. However, with some changes, it can be even better.
Clint Worthington February 22, 2013 at 12:07 AM
Jim Curwood, it appears that you have been "dissen" the City also. In fact, you were even calling the news organizations about the City. Here is the story from Patch: http://sanjuancapistrano.patch.com/articles/local-bike-owner-on-tv-again So, I guess it is wrong if someone else is "dissen" the City, but ok if you are?


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