Sales at Sendero Outpacing Ladera Ranch's First Homes

Rancho Mission Viejo announced that in its first three months-plus, it has sold a total of 275 homes at Sendero, the first of several villages that will make up the last major development in South Orange County.

The homes first went on the market at the end of June. The sales pace is even faster than Ladera Ranch, which reportedly sold 240 homes its first six months in 1999.

Sendero markets itself as a blended, “ageless” community, featuring a section for the 55+ crowd next to traditional family homes.

Altogether, 940 attached and detached homes are planned at Sendero’s 11 neighborhoods, at the corner of Antonio Parkway and Ortega Highway.

“Since our June 29-30 grand opening, 275 homes have sold/been reserved for purchase – all within just a little over three months,” said Nadine Corrigan, vice president of marketing for Rancho Mission Viejo, in a press release.

“In addition, approximately 35,000 people have visited Sendero since our opening (which garnered 10,000 visitors); and we continue to average between 1,500 and 2,000 visitations weekly to the different homebuilder neighborhoods,” she said.

According to Corrigan, each of the eight neighborhood homebuilders at Sendero is releasing new phases of homes for sale on a regular basis. The Sendero homebuilders include Del Webb, Meritage Homes, Ryland Homes, SeaCountry Homes, Shea Homes, Standard Pacific Homes, TriPointe Homes, and William Lyon Homes. Construction will commence next year on approximately 285 apartment units by Western National Group.

Rancho Mission Viejo expects to build 14,000 homes east of San Juan Capistrano.