This story was originally published Aug. 3.
The organizers behind the are no longer content for it to be a two-day event; so this year, it's got a week's worth of activities attached to it.
"Rodeo Week" will kick off Aug. 18 in collaboration with the city of San Juan Capistrano.
Events are designed to appeal to locals and out-of-towners alike – not to mention area merchants, said Mayor Larry Kramer.
“Now they have the ability to depend on a week of higher sales,” Kramer said at a press conference on Friday. "We have a new hotel in town and lots of new restaurants that will probably be packed with people."
The rodeo officials have planned a week full of entertainment. This includes:
- A barbecue from 11 a.m. to 4:30 p.m. Aug. 18 in the located
- Cowboys & Chrome Car Show on Aug. 19 located at from 2-6 p.m.
- The West Coast Film Festival on Aug. 20 and 23 at the which is featuring Western movies, a tequila-tasting at restaurant from 5:30-8:30 p.m. on Aug. 21
- A Cowboy Music and Poetry event from 7:30-9:30 p.m. Aug. 22 at the
- A Western Art Festival from 3 to 6 p.m. on Aug. 23
- A Zoofest on Aug. 24, located at a 10 a.m. to 7 p.m.
The cost of each ticketed event is $20.
The rodeo which will take place at Rancho Mission Viejo Riding Park, and will be the culmination of these events. There will be 120 people participating in the rodeo with a purse is over $200,000.