Mission Jewelers is located in the Plaza de Obispo shopping center in the downtown area. It is known for creating the "swallow's charm," a tribute to the local folklore about the native bird. For over 45 years, the family-owned Mission Jewelers has been serving the city with personalized service. There is always an on-premise gemologist who can make repairs or customize settings for gems. There is also always a jeweler on-hand who is able to fix most watches and time pieces.