• Mosha KataniNeighbor

  • Laguna Niguel-Dana Point, CA

Mosha is the owner of Sormeh by Mosha Katani, a natural powder kohl-eyeliner line, some people call her the queen of kohl.

<b>About Mosha:</b>

Mosha Katani, an Iranian American celebrity makeup artist.  She has worked in the beauty industry for nearly two decades.  Her mantra is to create the most alluring eye. She has done so by sharing with us a long-held beauty secret and ritual.  This secret began as a young girl when she  experienced her &#34;rite of passage&#34; to womanhood with the Persian kohl powder that her mother applied to her eyes.  The powder was called SORMEH and the effect was simply stunning. From this grew the SORMEH collection of eye colors.   The slogan for SORMEH is From <i>&#34;Pharaohs to Rockstars!&#34;</i> Some fans of SORMEH include Angelina Jolie, Rose Mc Gowan, Billy Joe from Greenday and Gerard from My Chemical Romance.  Men and women who love the depth and alluring eye are sure to love SORMEH.  Mosha is the called queen of kohl!

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<b>Previous work:</b>

<b>Margaret Maldonado Agency, </b>Fashion &amp; Beauty Agent         

<b>Booked artists on appropriate jobs, maintained schedules, worked directly with owner to establish sales goals.</b>

Business with production companies, directors, producers, photographers, beauty editors, photo editors, fashion editors, music art dept., managers, agents, cosmetic companies, public relation agents, and talent such as actors, musicians.

Established relations with numerous cosmetic and hair companies, as well as moved the entire office location and set up shop in new location.

<b>MK Artist Agency</b>

Owner/Retail Trainer and Business Planner

<b>Clients included: Vincent Longo, Amazing Cosmetics, Kevyn Aucoin Beauty, Napoleon Perdis Cosmetics, John Allans and Smashbox.</b>

Retailers included: Sephora, Nordstrom, Macy’s, Neiman Marcus, Barney’s Beveryly Hills, Saks 5th Avenue, Ulta and Holt Renfrew.

Train artists on product knowledge, sales tips and tricks.

<b>Beauty and Photo Artist Agency</b>                

Junior Agent/Publicist

<b> </b><b>Maintained a strong relationship with talent community, managers, publicists, record   labels, producers, photographers, fashion and photo editors and production companies.  </b>

Extensive knowledge about current cultural, media trends and pop culture.

<b>Barney’s New York, in Beverly Hills </b>

<b> </b>Shu Uemura Cosmetics National Makeup Artist/Trainer

<b>Makeup Partial Resume:</b>

Oscars (2008), Smashbox fashion shows for Red Ant, Rami Kashou, Macy Gray, Imitation of Christ, Ashley Paige, Diane Von Furstenberg, Maggie Barry, Petro Zillia, Rojas, Shay Todd, Jennie Kayne, Eduardo Lucero, Frankie B. and many others.

<b>Music:</b>

Sinead O&#39;Connor, live event

bg5 promo for Fox Sports

Avril Levigne (Key band/dancers) &#34;The Best Damn Thing&#34; Dir: Wayne Isham

Missy Elliot (Key background) (various videos)

Muse (Filter Magazine Cover) Photo: Piper Ferguson

Death Cab for Cutie (“Crooked Teeth” video) Dir: Rob Schrab

Angels and Airwaves (Album Packaging) Photo: Cricket

Snoop Dogg (video with Doggy’s Angels) Dir: Diane Martel

Bell Rays Album cover Photo: Piper Ferguson

Angels and Airwaves Album cover and publicity shoot Photo: Cricket

Walter Meego music video Dir: Piper Ferguson

Phantom Planet Photo: Andrea Le Barge

Greg Laswell Photo: Andrea Le Barge

Nikka Costa for Lloyd Klein fashion show

Nina Gordon for Filter Mag. Photo: Andrea La Barge

Rod Stewart music video

Trina music Video

Cassidy music video

Evan &amp; Jaron music video

Ms. Toi music video

Jon B. music video

Rell music video

Nina Gordon

The Vacation

Phantom Planet

Junio Senior

OutKast music video

<b>Commercials:</b>

Nike

Disneyland Park (Anaheim/ various spots)

AT&amp;T

JC Penny

Mc Donalds

BMW &#34;The Follow&#34;

Canon 

Sony

Malibu Yaght Club

Domestic violence PSA

ABC Television Network &#34;A Better Community&#34; Public Service Campaign 

Allstate

Degree 

The Library of Congress

Burger King

Southern Comfort

USPS

<b>TV:</b>

Fox Sport featuring bg5

Comedy Central

I Design 

ABC, Education PSA (various spots)

I Wanna Be A SoapStar

Weekends at the DL

Pamela Anderson Roast (vasrious talent)

Who Gets the Dog

Thursday (short film)

ABC Television Network &#34;A Better Community&#34; Public Service Campaign 

<b>Print/Ads/Campaigns</b>:

Glamour.com

LA Confidential

Brides

Martha Stewart Weddings

Marie Claire

Paper Magazine

Health Magazine

Priscilla of Boston

Bride Magazine

Mattel

Blush

US Angels

The Hair Shop

Atticus Clothing

Self Mag.

US Magazine

Filter Mag.

Riviera Mag.

Nordstrom 

David&#39;s Bridal

Harley Davidson

eharmoney

J Date

<b>Celebrities:</b>

Sinea O&#39;Connor, Janet Mc Teer, Bai Ling, Lady Bunny, Courtney Love, Tom Bergeron, Katey Sagal, Ashley Tisdale, Lisa Lampanelli, DL Hughley, Steve Harvey, Doggy&#39;s Angels, Snoop Dog, Joy Behar, Kamar de los Reyes, Cameron Mathison, Alicia Minshew, Robin Roberts, Kate Snow, Doug Savant, Jason Thompsson, Courtney Thorne-Smith, Elizabeth Vargas, Isaiah Washington, Bree Williamson, Mickey Rourke, Clive Owen, Vida Guerra, Chingy, Muse, Death Cab for Cutie, Dr. Drew, bg5, Cameron Mathison, Debbie Morgan, Dennis Haysbert, Tom DeLong, Steve Harvey, Jon B.

 

<b>Directors/Photographers:</b> Wayne Isham, Dave Meyers, Diane Martel, Chris Robinson, Max Yoffe, Sanaa Hamri, Paul Hunter, David Jellison, Marcus Rayboy, Sanji, Eric White, Jesse Terrero, Billie Woodruff, Little X,  Reggie Hudlin, Sam Bayer, Tony Kaye, Joseph Khan, Honey, Wong Kar Wai, David Cornell, Joe Pytka, Tony K., Rob Schrab, Max Yoffe, Pedro Romani, Piper Ferguson, Kim Grisco, Carlos Serroa, Jeremiah Alley, Andrea LaBarge, Christopher Kilkus, Eric Scott, Ion Hartunian, Noel Hadley, Jason S. Scott.

 

<b>www.MoshaKatani.com</b>

Brought an idea to fruition by designing and creating a small Ayurvedic kohl powder eyeliner line, additional products in the works.

Responsible for the packaging design, worked with chemists on formula, as well as marketing and sales of the line internationally.

Written up on LA Times as a must have item as well as Global Cosmetic Industry Magazine as a break through formula of eyeliner stain.

Won top design from several publications such as Riviera Magazine.

 

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