San Juan Capistrano is known for its swallows and its historic character and more recently, its wineries.
But a group of merchants now want it to be known as the place to go thrift-store shopping.
The owners of several consignment and thrift stores in the area have formed a group that will work together in sharing business ideas and marketing opportunities. They call themselves, according to a press release, the “Treasure Trail Merchants Association.”
“We are so excited to be working together and sharing ideas for our unique businesses,” said Suzanne Sacach from Funky Monkey. “This is really a great opportunity for us to get the word out that San Juan has a lot to offer the treasure hunter.”
Sacach believes the stories complement each other more than compete.
“Every one of our stores carriers a different and unique selection of merchandise that we feel there is something for everyone,” she said.
The so-called “Treasure Trail” is a 3-mile stretch down Camino Capistrano that leads past all of these business locations. Treasure Trail merchants will offer a special discount for treasure hunters on the second Saturday of each month.