New Clothing Shop Channels Europe

With years of fashion industry experience under her stylish belt, Lauren Jeghers – nicked named Lolo – is bringing European-style clothing to San Juan Capistrano at affordable price points.

Named Lolo, the storefront has been open for about eight weeks and is in the former Ooh La La space on Camino Capistrano across from .

Ooh La La, which remains open at its Del Mar and  locations, survived in town for 15 years, but ultimately packed its trunks when the economy couldn’t sustain its high-end fashion.

Jeghers hopes not to have that problem because she purposefully looks for modestly priced items.

“If you spend $40 on a blouse, and don’t wear it next year, that’s OK. At least it’s not $200 or above,” she said. “If you feel good about it, it’s fashion.”

Born in Belgium, Jeghers was bi-continental growing up because her dad traveled a lot and kept a home in Laguna Hills. She always wanted to return to the U.S. and open her own line of clothing stories, a dream that came true 10 years ago when they first settled in North Carolina.

The pair opened a small chain called Belleville, which they sold five years ago to move back to California.

First to open was a Lolo in Del Mar. Then Encinitas. Now, San Juan Capistrano.

All right in the middle of a lingering recession.

“We’re risk-takers to be sure, but we know what we’re doing,” Jeghers said. Husband Christian has been in the textile industry for 25 years. She at one point worked for Disney, monitoring how the brand was being used in little girl dresses. She would often travel to Turkey for that gig.

“A lot of people are just watching what they spend,” Jeghers added. That’s OK. Lolo’s “price point is right.”